Anta Molhem

The Brief

Develop a complete bilingual brand identity system for the Anta Molhem initiative — a government-backed program focused on empowering communities through innovation and thought leadership.

The Approach

The brand needed to bridge Arabic calligraphic tradition with modern, global design language. I started with extensive mood boarding and Arabic typography exploration, creating a visual identity that feels rooted in culture while projecting innovation.

The Execution

Designed a comprehensive brand guidelines document covering logo construction, mood board, brand personality traits, brand goals, color palette, typography system (Arabic & English), and graphical elements. The bilingual INDEX/فهرس design became the visual anchor of the brand.

The Result

Delivered a complete 8-section brand guidelines document with full Arabic and English support. The identity system has been adopted across all program materials, presentations, and digital communications.

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