SAHL Strategic Proposal Presentation
Client SAHL
Year 2024
Category Presentation
Tools Adobe Illustrator, PowerPoint, Arabic Calligraphy
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SAHL Strategic Proposal

The Brief

Design a premium bilingual proposal presentation for SAHL — a service simplification initiative.

The Approach

The SAHL brand embodies ease and accessibility, reflected in the flowing cursive Arabic wordmark that doubles as a visual path metaphor.

The Execution

Created a cinematic cover featuring Doha's Lusail towers with the SAHL logo integrated into flowing blue ribbons. The interior pages use a clean, bilingual layout.

The Result

The proposal presentation was used in high-level stakeholder meetings and helped secure buy-in for the SAHL initiative.

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