Presentation 04
SAHL Strategic Proposal
The Brief
Design a premium bilingual proposal presentation for SAHL — a service simplification initiative.
The Approach
The SAHL brand embodies ease and accessibility, reflected in the flowing cursive Arabic wordmark that doubles as a visual path metaphor.
The Execution
Created a cinematic cover featuring Doha's Lusail towers with the SAHL logo integrated into flowing blue ribbons. The interior pages use a clean, bilingual layout.
The Result
The proposal presentation was used in high-level stakeholder meetings and helped secure buy-in for the SAHL initiative.
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